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January 19, 2021

Services for the press at ITB Berlin 2021: what media representatives can expect at the virtual ITB Berlin NOW

Accreditation service is online now – Access to the Press & Media Lounge – Quality content and daily tourism industry news

In 2021 ITB Berlin is once again welcoming thousands of journalists and bloggers from around the world. This year’s edition of the global travel trade show is special however – as it is an entirely virtual event. You can be there too when the World’s Leading Travel Trade Show celebrates its virtual debut! After the difficult times of the pandemic the ITB Berlin NOW platform – the leading tourism industry event for travel trends and business – is providing a hub for meeting your ideal business partner in one place. The world’s leading travel trade show is also a virtual venue where tourism professionals can network. In addition, ITB Berlin NOW offers you a wide range of services, making sure no news or networking opportunities will be missed.

Online accreditation service

Journalists can apply here now to obtain accreditation for ITB Berlin NOW 2021. Please note our accreditation guidelines. After your application has been processed and approved, as of mid-February you will receive an email with log-in data for ITB Berlin NOW. You can then update your profile on the platform and take a look around before events take off live between 9 and 12 March.

 Note: accreditation can be obtained up to and including 12 March 2021. Access to the platform will be available as of its launch in February 2021, through the official dates of ITB Berlin NOW from 9 to 12 March, and will run until 31 May 2021.

Accreditation grants free access to ITB Berlin NOW including all its digital services, such as interaction with any exhibitor and user at ITB Berlin NOW, participation in the ITB Berlin NOW Convention, attendance at press conferences and exhibitor presentations, and access to the cafés and news section. The codes supplied are non-transferable.

ITB Berlin NOW Convention

The focus of the parallel ITB Berlin NOW Convention is on the industry’s key themes. In 2021 the slogan of the global industry’s largest think tank is ’Rethink, Regenerate, Restart – Tourism for a Better Normal’, and with it the event will be providing important orientation in these challenging times.

New digital media centre: the Press & Media page at ITB Berlin NOW

For media representatives at ITB Berlin NOW 2021 the main place to head is the platform’s Press & Media page. For journalists and bloggers this digital space offers a wide range of information services and materials: press releases, social media news, a newsroom, images and video clips for editorial use, the latest industry news, an opportunity to chat with the ITB press team, and exhibitors’ virtual conferences.

Visit this page to meet other media representatives, expand your networking circle and make new contacts. The Press & Media Lounge is open 24 hours a day.

ITB Newsroom and ITB News

You can get the latest industry news and insights from ITB Berlin NOW 2021 from the ITB Newsroom at Daily tourism and travel industry articles and interviews await you here.

Save the date: press events at ITB Berlin NOW 2021

All registered press events at ITB Berlin NOW will be available in mid-February at In the run-up to ITB Berlin NOW press events will be publicised by the various exhibitors, and details updated at regular intervals.

Berlin Travel Festival – A Stream comes true!

The Berlin Travel Festival is a partner event of ITB Berlin. The new virtual platforms ITB Berlin NOW and BTF // Digital complement each other perfectly by separately targeting B2B and B2C audiences. From 9 to 12 March 2021 from around 7 to 9.30 p.m., the Berlin Travel Festival // Digital (BTF // Digital) will be providing an alternative to the travelogues on streaming services and TV. Every evening, the online video magazine will feature a wide range of formats, including essays, interviews, live contributions, video documentaries, travelogues, panels and expert discussion on travel topics. The four episodes will each be devoted to an aspect of travel that concerns society: Safe Trips + Safe Places, Tiny Living + Slow Travel, Freedom + Adventure and Culture Trips.

Access to the BTF // Digital service and streaming programme is via the website of the Berlin Travel Festival ( only and is free of charge.No registration is required.

Let’s network @ ITB Berlin

Our social media channels have the latest news and are a direct link with our team. Why not network with us now via our channels. Become a fan of ITB Berlin on Facebook and follow us on Twitter. You can find colourful images on Instagram and lots of video clips on our YouTube channel. Be part of the ITB Berlin network on Xing and LinkedIn. Let’s connect. #itbberlin and #ITBBerlinNOW.


If you have any queries or require information we are there to help:

We look forward to welcoming you in March at ITB Berlin NOW 2021. Enjoy the experience!

The press team at ITB Berlin NOW:

Julia Sonnemann, PR Manager ITB Berlin
Claudia Dallmer, PR Assistant ITB Berlin

About ITB Berlin and the ITB Berlin NOW Convention
ITB Berlin 2021 will take place from Tuesday, 9 to Friday 12 March for trade visitors only and as an entirely virtual event. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 exhibitors from 181 countries displayed their products and services to 160,000 visitors, including 113,500 trade visitors. As part of the virtual ITB Berlin the ITB Berlin NOW Convention, the largest travel industry event of its kind, will also take place as a virtual event. More information is available at, www.itb-convention.comand in the ITB Social Media Newsroom.

Join the ITB Press Network at
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About Tourismus Marketing Gesellschaft Sachsen mbH
Tourismus Marketing Gesellschaft Sachsen mbH has been promoting the Free State of Saxony as an attractive travel destination on the German and international market since the year 2000. Under the brand slogan ’SACHSEN. LAND VON WELT’, it has positioned Saxony as a quality cultural destination featuring art, culture and city tourism as well as holidays for families, health and fitness enthusiasts. Saxony’s largest markets are Germany itself, the Netherlands, Switzerland, Austria, the USA, UK, Italy, Poland, the Czech Republic, Russia and Asia. Buchungsservice Sachsen has information and advice on Saxony as a travel destination and provides a booking service.